FAQ Page: Bison Bikes

This is a mock-up for a local bike company: they had a unique product, but their website copy wasn't letting the company's personality shine.

The rewrite focused on maintaining their casual, buddy-humour brand voice while improving overall clarity: that meant simple sentences, easy-to-understand lingo and straightforward explanations to customers' questions.

I simplified their site copy and made their brand tone-of-voice more cohesive. Their key product attributes of durability, affordability, and versatility were highlighted and pain points were minimized by reframing them to reiterate these key values.